Communications is about building a strong bond between people and organizations. This is the premise that made companies like Apple unbeatable in the beginning. How do we build bonds and strong connections to the consumer?
- We must understand the international complexities of our global market, which requires the ability to understand diverse avenues of commerce, people and culture.
- We must realize that the consumer has changed. There was a time when companies had power in society as the consumers access to information was limited. The modern era has brought with it access to an abundance of information. Consumers can now form opinions and have options as to where to spend money and conduct business.
Ultimately, my mantra is and always will be that active communications strategies create forward momentum.