Companies today must seek to create an agile culture in order to keep up with ever increasing demands of direct consumers or clients. The modern era moves quickly because of the advances in technology. A solid internal and external communications structure rallies people together around an organizations mission, core values and brand. Active communications strategies create forward momentum. Tephra Miriam is an avid thought leader and advocate of creating strong communications programs and PR initiatives within organizations that drive change and connect companies with their clients and staff.